Earn links that journalists actually want to write about
A single mention in a major publication is worth more than a hundred directory links. We create the stories that earn them.
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What's included
- Original data and research asset creation for journalists
- Expert commentary and reactive PR for industry topics
- Journalist database management across target verticals
- Coverage tracking and domain metric reporting
- Coordination for landing page performance optimisation
- Quarterly link profile analysis to measure authority
Digital PR is about getting your brand mentioned on sites like the BBC, The Guardian, or major industry players. These are massive signals of trust that search engines use to decide who belongs at the top. We don't just ask for mentions—we create the data and the stories that journalists want to cover.
We find the angles that matter by running original research and building data studies. This "earned" reputation is the most durable moat you can build around your rankings. It proves you're an active industry participant.
Our campaigns are designed to be news-worthy first. That is the fastest way to build high-tier search authority. We handle the outreach, the relationships, and the tracking.
What makes a good digital PR campaign is a topic that sits at the intersection of your industry expertise and the current news cycle. We don't do "stunt" PR that has no relevance to your business. We find the stories that reinforce your position as a thought leader. This involves mining your internal data for unique trends or running large-scale surveys to uncover new public opinions. By providing journalists with a "hook" that is backed by real numbers, we make it easy for them to write about you. This earned authority is something that cannot be bought through traditional link building.
Key Outcomes
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Our Digital PR vs. Traditional Report Campaigns
Standard agencies bill for recommendations and bulk checklists. We write, audit, clean up codes, and build editorial trust-metrics directly on your margins.
| Core Metric | ViSeofy | Traditional Agency Model |
|---|---|---|
| Primary Campaign Goal | Enquiries & Lead Quality We align keywords with high purchasing intent, driving qualified leads straight to your business. | Keyword Volume & Rank Inflation Focuses on high-volume, low-intent phrases that look great on paper but do not lead to sales. |
| Keyword Research | Finding actual customer searches We map the exact queries your customers search when they are ready to buy, ignoring irrelevant fluff. | Focusing purely on traffic volume Targets generic informational terms (like 'ideas') resulting in empty traffic without any commercial interest. |
Primary Campaign Goal
We align keywords with high purchasing intent, driving qualified leads straight to your business.
Focuses on high-volume, low-intent phrases that look great on paper but do not lead to sales.
Keyword Research
We map the exact queries your customers search when they are ready to buy, ignoring irrelevant fluff.
Targets generic informational terms (like 'ideas') resulting in empty traffic without any commercial interest.
Frequently asked questions
Everything you need to know about our digital pr services.
How is digital PR different from traditional PR?
Traditional PR focuses on brand awareness; digital PR focuses on building domain authority through editorially earned backlinks.
How many placements can we expect?
Digital PR is hit-based, but our data-led approach typically secures between 5 and 15 high-authority placements per campaign.
What makes a good digital PR campaign topic?
Topics must be timely, data-backed, or contrarian. Journalists are looking for stories that provide unique value to their audience.
How long does a campaign take?
A typical digital PR campaign takes 8 to 12 weeks from ideation to initial placements.
Can digital PR work for niche B2B sectors?
Yes. In fact, niche B2B sectors often have less competition for trade press coverage, making them ideal for specialized digital PR.
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