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The 40-point SEO audit checklist

Eight sections. 61 checks. A complete picture of your site's search performance — and exactly where it's falling short.

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Work through each section and tick every item your site currently passes. Your progress is saved automatically in your browser.

Your Audit Progress

0 / 61
01

Technical Foundations

Technical SEO is the foundation everything else is built on. Before keywords, content, or links can do their job, Google needs to be able to find, crawl, and correctly interpret your pages.

0 / 10
02

Crawlability and Indexation

Ranking is impossible if Google cannot reach your pages in the first place. Crawlability and indexation are two distinct problems.

0 / 8
03

On-Page Optimisation

On-page optimisation is how you tell Google exactly what each page is about and which searches it should appear for.

0 / 10
04

Content Quality

Quality here means depth, specificity, and demonstrable expertise — content that treats the reader as an intelligent person.

0 / 8
05

Internal Linking

Internal links distribute authority from your strongest pages to the pages you most want to rank.

0 / 7
06

Local SEO

Local SEO operates on different rules. These six checks determine whether you appear when and where it matters most.

0 / 6
07

Authority and Backlinks

Links remain Google's most reliable signal of trust and authority. Quality, relevance, and diversity matter most.

0 / 6
08

Measurement and Tracking

SEO without measurement is guesswork. You need to know which pages are being crawled and how rankings are moving.

0 / 6

Scoring Guide

35 - 40
Strong Foundation
Your site is well-optimised. Focus on authority building.
25 - 34
Good Progress
Solid base with clear gaps. Prioritise low-scoring sections.
15 - 24
Needs Attention
Several issues are limiting rankings. Address technical first.
0 - 14
Start Here
Significant work required. Focus on the core foundations.

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