Business Case Study

Recovering Legal Visibility After Redesign Catastrophe

Recovered and surpassed previous traffic peaks within 6 months, capturing 45% of high-net-worth divorce intent queries in the target London boroughs.

Organic Traffic

3,800

+300%

From 950 (Post-fail) baseline

Qualified Instructions

11/mo

+450%

From 2/mo baseline

Domain Authority

+62%

From 21 baseline

01. The Problem Isolation

A website redesign had been launched without a redirect plan. Years of hard-earned authority were lost overnight. The new site was also technically slow and lacked the semantic depth required for YMYL ranking.

02. Strategic Diagnosis

Broken authority flow. The search engine still "remembered" the old high-value content but found 404 errors everywhere. The "link equity" was pooling nowhere, leading to a total collapse of domain-wide trust.

03. Performance Pulse

Verified Organic Growth Spectrum

REDACTED DATA

Original GSC documentation accessible upon NDA verification

04. Time-Phased Execution

Month 1

Emergency Remediation

Technical audit of 404 logs and historic URLs
Deployment of 240+ strategic 301 redirects
XML sitemap resubmission and index prioritisation

Months 2–4

Content Pillar Development

Rebuilding the "Ultimate Guide to Divorce" hub
Implementing semantic linking between sub-topics
Legal schema implementation for case outcomes

Authenticity Audit: Friction Points

An initial focus on acquiring new links did nothing because the underlying architecture was still broken. We paused all outreach until the redirect and crawl errors were 100% resolved.

To protect the competitive advantage and strategic market position of our clients, this report has been anonymised. While brand identifiers and sensitive niche data are redacted, all performance metrics, strategic methodologies, and commercial outcomes are 100% factual.

All Business Reports Discuss a Similar Strategy

Commercial Thinking

Attributed case value from organic search rose from zero to £1.2M within the first 12 months of the recovery project.

Competitive Context

Competing with Tier 1 national law firms with significant legacy authority and multi-million pound digital budgets.

Constraints

The client used a proprietary CMS that made technical SEO implementations difficult and expensive.

Strategic Takeaway

"A redesign is a high-risk event. Without a roadmap for authority preservation, you are throwing away your most valuable marketing asset."

Ready to improve your search visibility?

Good SEO helps customers find your business when they are already looking for your services.

Get your free SEO audit

Claim your audit

No obligation. Response within one working day.