Foundations Intelligence

SEO vs PPC: what the data actually says

Organic search and paid search are not competitors for the same budget. They serve different purposes at different stages of business maturity. The question is not which is better — it is which is right for you now.

Advanced Research & Insights

Most Businesses Don't Have A Traffic Problem, They Have A Positioning Problem

When a client says "we need more traffic," the problem is almost never traffic. It is usually that the site is attracting the wrong people.

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Foundational Bases

Why SEO is a Long-Term Asset

Paid search gives you visibility for as long as you pay for it. SEO builds an asset that gets more effective over time, lowers your cost of acquisition, and keeps working.

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SEO Reporting and Measurement

SEO reporting is the process of tracking and communicating the value produced by your organic search investment.

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